A brochure is an informative paper document (often also used for advertising), that can be folded into a template, pamphlet or leaflet. Brochures are advertising pieces mainly used to introduce a company or organization and inform about products and/or services to a target audience.
Brochures are popular format for sharing detailed information in a highly presentable way. They are usually colorful and folded, so they are an efficient format for providing information about your company, its products, and services. Flyers are like brochures but without any folding.
The most common order options are 11″ x 8.5″ before folding on 100# Gloss Text paper.
Almost always, brochures are printed full color on both sides (4/4) and are coated AQ 2 sides. The most common folds are Tri-Folds, Z-Folds, and Half-Folds. Tri-Folds and Z-Folds give you 6 panels to display your information. Half-Folds give you 4 panels.
The most common order options are 5.5″ x 8.5″ and 8.5″ x 11″ with no folding on 100# Gloss Text paper. Flyers are typically printed in full color on one or both sides (4/4, 4/0) and are coated AQ 2 sides. Flyers are flat (not folded).
Brochures are a classic marketing weapon for a reason. They are an efficient way of getting valuable marketing messages in both images and text directly into the hands of potential customers. Brochures allow customers to quickly get a feel for products or services, while also finding answers to many of their initial questions.
Brochures are great to include in a sales kit or pass out in high-traffic areas.