Printed marketing materials are the backbone of any branding effort, because it’s the best way to put your company right in front of your ideal customers. The following are a few ideas you can incorporate when branding your business with printed marketing materials:
It includes business cards, letterhead, envelopes, brochures and presentation folders. The advantage of these printing materials is that every single piece carries your company’s image and reinforces your message.
Direct-mail campaigns place your message in the best place possible – right in your customers’ hands. Direct mail can be anything like postcards, flyers or catalogs. Powerful branding that keeps your company on the top of customers’ minds can be achieved through direct-mailing.
Stickers offer the most fun branding opportunities, and perhaps the most creative. You can affix stickers to anything – notebooks, car bumpers, restroom stalls, floors, walls, windows, mirrors, filing cabinets – you name it & stick it!
Want others to look at you every day, all year long? Distribute free calendars to your customers. This is one of the easiest and most effective branding strategies simply because calendars have intrinsic value – people like to stay organized.
Event sponsorship through banners is a great way to get your image in front of hundreds or thousands of potential customers at one time. This could be a rock show, a festival, a sports event or any other event where your target audience gathers.
These are some printed marketing materials that can be used for branding your business.
Print Early is the solution for all your printing needs, call: 1-800-516-7606