Despite the attention given to digital marketing, printed marketing collateral hasn’t lost its relevance. Print materials are equally important as they help establish brand for the business.
You can get inexpensive business cards, professional signage that grabs attention, and useful promotional products to extend your brand. Below are samples of printing materials:
These little pieces of paper really pack a punch. Customers can grab a few to share with friends, and you can hand them out at professional meetings and even social events. Business cards are cost effective and help to build long-term relationship with customers.
Large-format graphics like posters and banners get attention and allow you to show off products or announce a special offer or promotion. They are most often used where portability is a key consideration, such as at trade shows, seminars, and presentations.
Brochures & Flyers
Even in this era of digitization, these printed marketing materials are still important marketing tools. Brochures and flyers are important as a way to present your information quickly and in a highly presentable way. They remind your customers about your products and services. Flyers are like brochures but without any folding.
Postcards are one of the most popular marketing tools for retail environment and make great marketing takeaways with product or upcoming event information. Put your logo on a card to promote events or specials to customers, or as thank-you and holiday message notes to loyal customer.
Branded Envelopes & Letterhead
Investing in high-quality envelopes and letterhead for your small business’s logo is always a smart decision. The envelopes establish a good first impression for direct mail campaigns, as well as when mailing invoices, gift cards and correspondence.
Even if you rely on email marketing, social media or websites for the bulk of your outreach, there’s always a need for printed marketing media. Use the print marketing ideas to boost your business without breaking your budget.
For any printing needs, kindly contact: 1-800-516-7606